ALKU Participates in UMass Amherst Tailgate Sponsorship
Andover, MA- This past Saturday concluded ALKU’s participation in the UMass Amherst Tailgate sponsorship. Over the past 6 weeks ALKU dedicated 3 Saturdays to tabling at the UMass tailgate. ALKU’s purpose of participation was to increase brand awareness on campus, make students aware of the opportunities available to them at the ALKU UMass RTC and further strengthen their relationship with the University.
The UMass tailgate occurs before every home football game where the University closes off the parking lots for students, alumni and family members to get ready for the games with music and food trucks. During the tailgate’s companies can sponsor by having a table that students can visit and learn more about future career opportunities. ALKU UMass alumni and RTC grads were given the opportunity to run the table and attend the tailgates on behalf of ALKU. During these tailgates ALKU employees networked with students, gave out swag items, cider donuts, and had a Yeti cooler social media giveaway contest. Students were encouraged to follow ALKU on social media and enter into the giveaway. ALKU gave away a total of 3 Yeti coolers to 3 lucky UMass students.
“Tabling at the UMass tailgates has been a fun and unique experience for the ALKrew. We were able to network and talk with a diverse range of UMass students that we have never been able to reach before,” said Maddie Eldridge, Marketing Program Coordinator. “The students were able to learn about on-campus internship opportunities from UMass alumni that currently work at ALKU! Also, they were able to see firsthand how we Have Fun Working Hard. I can’t wait to continue tabling at the UMass Hockey games this spring!”
In addition to the UMass tailgates, ALKU is participating in the UMass hockey “Student of the Game” campaign where 1 student in the stands is picked at random and given an ALKU swag bag. ALKU will continue its support of events such as these in February for the UMass Hockey Tabling events as well.
About UMass Amherst
UMass Amherst is one of the major public research universities in America. Nestled in idyllic Amherst, Massachusetts, the campus is consistently ranked among the top public research universities in the nation and offers a rich cultural environment in a rural setting close to major urban centers. Learn more about UMass Amherst here: https://www.umass.edu/