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James Cassin-Reed Promoted to Vice President of Sales Strategy

June 21, 2022


For Immediate Release:
Brigid Washburn
Communications Coordinator

ANDOVER, MA– ALKU, a nationally ranked niche-based staffing firm, has promoted James Cassin-Reed to Vice President of Sales Strategy. ALKU’s commitment to growing organically through opportunity, training, and hands-on experience is exemplified by this strategic, fundamental, and exciting promotion.

James started as an intern in 2012 and began his full-time ALKU career in June 2013. Through his years of industry experience, James has shaped his way to Vice President of Sales Strategy. Throughout his time at ALKU, James has been one of the company’s top Account Managers. He then transitioned into Leadership, where he became a Sales Manager, Senior Sales Manager, then Director.


James has displayed the ability to develop and train individuals to help them reach their max potential by going above and beyond daily. He demonstrates a positive outlook and approach, which is contagious to the entire company.


As Vice President of Sales Strategy, James will be responsible for the strategic acquisition, retention, and penetration of client accounts across ALKU. Additionally, he will be in charge of implementing new sales initiatives, providing unique access, reporting for sales data, supporting technology, and marketing related to revenue.


“James understands the needs of a growing revenue team well. He has proven this over and over again.  His abilities to think strategically and act in the best interest of ALKU are just what this role needs. We are confident that James will help us continue to evolve and serve the needs of our clients.” -Mark Eldridge, CEO, and Founder


Throughout James’s career, he has developed an expansive leadership team. These impressive and knowledgeable leaders were all grown organically through ALKU. These leaders were under James’s leadership, development, and mentorship from the start.

ALKU looks forward to continuing to grow and expand its Leadership team.