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Meet Director of Marketing Rebecca Crossley!

March 22, 2022


Rebecca exceeds the expectations of everything that ALKU looks for in a leader. She isn’t afraid to take risks and push boundaries and for that, she is an inspiration to many.

What is your favorite podcast?
Unpopular opinion, but I don’t have a favorite podcast. Anytime I try to get into one, I find myself wanting to listen to music instead.

Who would you want to have coffee with?
Kim Kardashian! Now, before people roll their eyes, Kim Kardashian is largely responsible for the rise of social media and influencer marketing. She not only changed the way that we as consumers use social media but how we as businesses use social media. Kim is known for taking risks, not staying in her ‘lane’, and pursuing her passions, all of which I find inspiration in.

What ERGs are you a part of?
I am a part of the Diversity, Equity, & Inclusion Council, where I sit on the Communication Committee. Additionally, I am part of AWE and State of Mind.

What ALKU Gives Back events or programs have you participated in?
This might be my fun fact, but I am 99.9% sure I have participated in every single ALKU Gives Back event & program!

• Participated in the Rodman Ride for Kids for 7 years & counting (50 miles in 2016)
• Ran the Bestkids 5k in 2016
• Ran the Boston Marathon in 2018
• Run the Falmouth Road Race for 3 years & counting (2019, 2020, 2021)
• Help start the ALKU Scholarship in 2015 & now sit on the review committee every year
• Fundraised for Movember
• Participated in our JA partnership where I taught financial literacy to the Boys and Girls Club of Lawrence
• Volunteered at Lazarus House
• Volunteered at Neighbors in Need food drive for 2 years
• Celtics 50/50 Raffle five times
• Participated in the Salvation Army Angel Tree Program
• Attended Bowl a Strike for Kids for Family Services of the Merrimack Valley (2016,2018,2019)

In total, I’ve raised over $20,000 for Mass Mentoring Partnership/ the mentoring cause since I started at ALKU

Are you involved in giving back to your local community?
Yes! For the past two years, I have taken advantage of our Volunteer Time Off program and volunteered at the election polls. In 2020, I felt defeated and helpless, so I looked for a way to put my emotions towards something positive, that would help on a larger scale. I decided to volunteer at the polls as a way to ensure that even in a time of crisis, there was still access to one of our basic fundamental rights, the right to vote. It’s something I now look forward to every year and hope to continue as long as I can. Oh, and, get out there and VOTE!

What’s your career theme song?
Who Run the World- Beyonce

What app can’t you live without?

What is your favorite office lunch spot?
LaRosa’s – My favorite thing to get on the menu is a greek salad with an ice-cold SanPellegrino!

What is your go-to pick from the snack closet?
Cape Cod Chips all the way!

How do you Have Fun Working Hard™?
By trying not to take myself, or my work, too seriously. I think it’s important to create an environment where the marketing team is comfortable being themselves, where we celebrate one another, and we make sure to have fun along the way. The reason why I love my job so much is because of the people I am surrounded with every day – they truly allow me to have fun while working hard!

What is your biggest career advice?
Be curious, ask questions, and take risks! Part of my journey here at ALKU was getting myself involved in as many things as possible, especially when it meant stepping outside of my comfort zone. My second would be to know who you are and what you bring to the table. Lean into your strengths, harness them, and sharpen them as often as possible. Then, surround yourself with people whose strengths are your weaknesses. You’re then not only creating a well-rounded environment but you’re creating an environment where you are constantly learning and growing from those around you.

Rebecca’s Bio:

Rebecca started her ALKU career in 2014 as a Marketing Intern. Over the years, Rebecca has played a vital role in the development of the Marketing team and building ALKU’s brand. She collaborates with all departments including leadership and executives. Rebecca is now the Marketing Director who has brought the Department to what was once a team of three to a growing team that consists of community outreach, revenue marketing, social media, events/programs and so much more. Rebecca has been instrumental in bringing awareness and showcasing the company’s Have Fun Working Hard culture. She fuels programs and develops company initiatives while seeing the bigger picture and maintaining brand awareness. Today, Rebecca is responsible for the overall function of the Marketing department and its continued growth and success.