Growth Marketing Coordinator
@LifeatALKU as a Growth Marketing Coordinator
We are seeking a dynamic and detail-oriented individual to join our marketing team as a Growth Marketing Coordinator. This role is ideal for someone passionate about data-driven marketing strategies and eager to contribute to the growth and success of our organization. The Growth Marketing Coordinator will work closely with cross-functional teams to execute and optimize marketing campaigns, drive user acquisition, and enhance audience engagement across various channels and areas of the business.
Responsibilities
- Develop and execute lead generation strategies to support different areas of the business.
- Assist in development and execution of multi-channel marketing campaigns to drive user acquisition, retention, and growth.
- Utilize a combination of inbound and outbound marketing techniques to attract and engage ALKU audiences.
- Collaborate with marketing team and cross-functional teams to create compelling audience personas and messaging to support channel campaigns targeting multiple audiences.
- Implement and manage marketing workflows to nurture audiences and drive engagement throughout customer lifecycles both internal and external.
- Manage and optimize paid media channels on platforms such as Google Ads, LinkedIn, Meta Business Suite, and HubSpot.
- Monitor and analyze campaign performance data and key metrics to evaluate effectiveness and areas for optimizations.
- Support the optimization of landing pages, conversion funnels, and user experiences to improve conversion rates and user experience.
Required Skills
- 3-5 years of experience in growth marketing, lead generation, digital marketing or a related role.
- BS/BA Marketing, Business Administration, or related field
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in marketing automation platforms, CRM systems, and digital tools such as HubSpot, Google Analytics, Google Ads, Google Search Console, and LinkedIn campaign manager.
- Knowledge of SEO, SEM, paid media marketing preferred.
- Proficient with Microsoft Office Suite or related software.
Taking Care of the ALKrew
Our Benefits
Weekly Pay
Training & Development
Opportunity for advancement and promotions
Employee Resource Groups & Giving Back Efforts
Diversity, Equity, and Inclusion
We celebrate our differences, advocate for one another, and embrace our individuality.
ALKU is committed to honoring, understanding, and growing the ALKrew in order to foster a culture where we seek to understand and celebrate each person who walks through our doors.
Our Locations
Where Can You Join The ALKrew?
Andover, MA
Headquarters
100 Brickstone Square
Suite 400
Andover, MA 01810
Charlotte, NC
9115 Harris Corners Parkway,
Suite 420
Charlotte, NC 28269
Phone: (978)-289-5873
info@alku.comFranklin, TN
302 Innovation Drive
Suite 120
Franklin, TN 37067
Phone: (615)-952-1015
info@alku.comHerndon, VA
13665 Dulles Technology Drive
Suite 200
Herndon, VA 20171
Amherst, MA
Training Center
33 Pray Street
Amherst MA, 01002
Durham, NH
Training Center
1 Madbury Road
Suite 101
Durham, NH 03824
Harrisonburg, VA
Training Center
233 East Market Street
Harrisonburg, VA 22801